What should I look for in my logo design?
Your logo should reflect the image you want your business to portray to your targeted audiences.
If your prospects are millennials in urban areas, your logo shouldn’t be staid and old fashioned; it should reflect your audiences’ interests and affinities. If your target prospects are primarily female professionals, your logo should look different than if your audience were senior citizens in the Midwest.
We design logos to match the target audience. We consider the business itself, the leadership, and the image the company wants to portray. In many cases, we’ve had to really think outside the box, and we do that with research and an understanding of where the company wants to go.