What the hell is inbound marketing – and why do I need it?
Amazon, god bless it, has ruined all of us. Every time we go to a site, we expect it to speak to us and only us with specifics of what we want, when we want it.
Inbound marketing attracts potential clients and maximizes your subject matter expertise with content and interactions that are relevant and unique to each site visitor. (Just like Amazon!)
We work with clients to create their prospect customer personas and then build the content (blogs, landing pages, call to action, you name it) that attract customers to the site, and, most importantly, speaks to those specific, targeted customers while they’re visiting.
It’s a way to move a potential customer from a casual browser to an active buyer and promoter of your products and services.