Evaluating the efficiency and effectiveness of your communications team and your communications efforts allows an organization to maximize its connection with its audiences.
We do both qualitative and quantitative audits of your Public Relations or Communications department, identifying strengths and opportunities for improvement. Our assessments are done through an understanding of your business or organization, the processes and procedures in place, 1:1 interviews with the communications team and their internal stakeholders, and observations. We then present our findings and recommendations to the leadership.
We also conduct evaluations of your communications efforts within your organization. Are you really connecting with your employees? Do they all want to be communicated with in the same way? With the same frequency? We conduct 1:1 and group interviews, couple them with a quantitative survey, and provide guidance on how you may be able to reach your employees more effectively. It’s just another part of what we call our Clarity Playbook.
Download our Communications Audit Case Study Below