Two firms. Two cultures. Two sets of leaders. One common goal.
When two accounting firms decided to merge, they needed a new name, a new logo, a new website, new collateral materials, and a strategic way to share the news internally and externally.
We met with the leadership with one focus in mind; bridging the gap to bring the two together as one, understanding their core clients, and helping them ease the transition for employees and the greater community. We needed to get to the fundamentals of the “why.” Why were they merging? What value would that bring to current clients? To prospects? To their employees?
Gaining an understanding of the leadership teams, their business goals, and their current and prospective client base, we created a strategy designed to resonate with those audiences.
Designing a website and writing the copy is akin to a lyricist working with the composer. The pieces all have to come together in harmony. Listening to the firm’s leaders led us to the copy, and our “composer” designed a site which spoke directly to who they are and who they serve.
The logo was complete the site was launched, and then it was time to tell the story. And tell it again. And again.
Digital marketing is a marathon, not a sprint. It’s not meant for the impatient (note to self!), and needs to be understood as an investment, not a cost.
Utilizing HubSpot as our back-end tool, we undertook a marketing campaign which is already yielding results. Blogs, social media posts, e-newsletters, case studies, and more to come are the constant drumbeat of the ongoing work.
We report on the ROI monthly, each report showing the slow, but steady progress we anticipated.
Visit the website: barszgowie.com