This is a great story, because it proved that digital marketing works! We sent an email to our robust database with this subject line: How are your digital marketing efforts working for you?” Attached was a downloadable content planning calendar we created. Within minutes, we received a call from the president of the software development company who said, “I got your email, and we don’t even have digital marketing efforts. Let’s talk.”
We’re now working with Praeses on a variety of marketing and communications efforts, including updating their logo and website, and helping them hone their messaging for their myriad of audiences. We have a long way to go, but this is becoming a true partnership and we’re looking forward to seeing the ROI on our efforts.
