A company providing outsourced CFO services suddenly found themselves without a marketing director. The CEO, a pretty smart dude, realized that outsourcing the marketing and communications function to a team of professionals would ensure bigger bang for his buck. We were called in and we listened to what he wanted. And we walked away. We didn’t think it was for us. Fast forward a few months and guess who was back? Right. We listened some more and asked more questions, finally realizing that we might actually be interested.
Albert Communications was retained to handle all marketing and communications efforts, from blog development to a digital marketing strategy. We now handle just about everything that falls into the marketing and communications bucket – creating content, website updates, improving the digital assets, enhancing the CTAs on the site, posting on social media, and even helping enhance PowerPoint presentations. It all started with the strategy and grew from there.
We’re still in the early stages of this engagement, but we are seeing traction in our efforts and continue to monitor results, pivot when necessary, and come up with creative new ideas to tell the story of the great successes of G-Squared Partners.
