A CEO, known for his persuasive and inspirational leadership, had a great idea to encourage risk-taking among his senior team. He had all the thoughts in his head, but wasn’t sure how to share them, other than in the tried and true (and outdated) PowerPoint format.
We developed a concept for a small paperback book which could be used internally or externally. Using his thoughts and words, we connected each with a captivating graphic, and created a perfect giveaway for an internal meeting or a new business introduction.
The book was so well-received that an entire leadership meeting was built around it, utilizing each of the pages for a different aspect of the meeting and connecting the CEO with his most trusted advisors in a new and visual way.
