PROVE IT! Podcast

Episode 119: DEBBIE ALBERT, ALISSA KAPLAN MICHAELS

The Importance of Relationships in Media Relations

Alissa Kaplan Michaels is a top-notch media pitcher. Have a story – a good story – you need pitched to national publication or media outlet? She’s your gal.

On this episode, Alissa shares the secrets of why relationships matter when it comes to calling a reporter. In ten-minutes, she tells stories of why taking the time, over years, to build these relationships really matters.

• Hear how you should work to build trust with reporters

• Learn about how to handle a situation when a client asks you to pitch something that is disingenuous

• Discover why really understanding journalism when you’re in public relations can make all the difference in the world.

Prove it!

Alissa shares a story about how she was able to place a story in a top-tier publication because of the deep relationship she had formed with the reporter over many years, and why that story, although not exactly what the client had wanted, was a win-win for everyone.

About the Guest

Alissa Kaplan Michaels, a hard-news journalist by training, consults on issue-based strategic communications by drawing upon her broad and deep experience to achieve optimal results.

Through her creative strategic campaigns, she harnesses the power of media around the globe to position her clients and advance their causes. She also handles internal and external communications of the most sensitive nature, such as for high-profile international policy negotiations, institutional crises, and business reorganizations.

Prior to launching Michaels Communications, she worked as the in-house communications lead for several prestigious institutions, including Columbia University and the Wexner Heritage Foundation.

She helped to launch the online news division of ABC News and ran the hour-to-hour, day-to-day operation of the site, determining its coverage and editorial “voice,” and overseeing its bicoastal staff of more than 50 journalists. Her other news credentials include The Des Moines Register, the Jewish Telegraphic Agency, The New York Times and the Omaha World-Herald.

The Importance of Relationships in Media Relations

About the Guest

Leave a Reply Cancel reply