PROVE IT! Podcast

Episode 115: DEBBIE ALBERT, PAUL KOULOGEORGE

Communicating in the Digital Age: Knowing Your Audience & the Benefits of a Communications Audit

This 10-minute episode is the first in a three-part series about communicating in the digital age. This one is about really knowing your audience, which is the first part of any marketing or communications plan. It does a deep-ish dive into the benefits of a communications audit before taking that first step. The second part is about communicating with millennials and other niche groups, and the third episode is focused on incorporating social media into your marketing efforts.

Paul Koulogeorge is the VP of Marketing, Advertising, and Public Relations for the Goddard Systems (GSI), a franchisor of over 500 Goddard Schools across the country.

In this 10-minute episode, you’ll learn about:

1. Why understanding your audiences, and the nuances inherent in that knowledge, are crucial before your build your marketing plan.

2. How conducting a communications audit can benefit the organization and its audiences.

3. How Goddard incorporates franchisee and employee feedback into their operations.

About the Guest

Paul Koulogeorge joined Goddard Systems in 2015 as Vice President of Marketing, Advertising and PR, reporting directly to the CEO and overseeing a team of communications professionals.

Before joining GSI, he was VP for Global Marketing at DFC Global Corp., a $1.3 billion international financial services company. From 2003 – 2006, Paul was VP of Marketing at EB GAMES (the Electronics Boutique Holding Company), and from 1996 – 2003, he was with The Coca-Cola Company in several different positions, culminating in his role as Director of Marketing for the North Group, where he was in charge of regional marketing for an 18-state geography.

Paul has also held a marketing role at Kraft Foods, focusing on the brand teams for Kraft Barbecue Sauce, Bull’s-Eye Barbecue Sauce and the Grocery Division New Products team.

Paul has an MBA in Marketing and Finance from the Kellogg School of Management at Northwestern University and a Bachelor’s degree in History and Economics from Washington University in St. Louis (Class of 1988). Paul spent his Junior Year Abroad at the London School of Economics.

Communicating in the Digital Age: Knowing Your Audience & the Benefits of a Communications Audit

About the Guest

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