PROVE IT! Podcast

Episode 120: DEBBIE ALBERT, ED HARRIS

Nuances of Marketing a Destination

With a background in marketing consumer products from some of the most well-known brands in the country, Ed Harris currently serves as the Chief Marketing Officer for the Valley Forge Tourism & Convention Board. It was quite a switch leaving the world Under Armour and Timberlands to marketing a destination and Ed shares the nuances and challenges of the position.

Prove it!

Hear Ed talk about how collaborating with the community – and always trying new things to bring visitors to what he calls the “backyard of Philadelphia,” has made an impact on the economy of Montgomery County.

About the Guest

Edward Harris is the Chief Marketing Officer at the Valley Forge Tourism & Convention Board, representing Montgomery County, PA.

Prior to joining the Tourism Board, Harris served in brand development leadership roles at several global brands including Converse, Timberland, Under Armour, Destination Maternity Corporation, and eBay.

Mr. Harris also serves as Chairman of the Marketing Advisory Board at the Haub School of Business at Saint Joseph’s University, where he is an adjunct Marketing Strategy professor.

A native of Philadelphia, PA, Harris was named to the 40 under 40 class for the Philadelphia Business Journal in 2017 and the DMN 40 under 40 class in 2018. He holds an MBA from Boston College and a Bachelor of Science in Marketing from Saint Joseph’s University.

Nuances of Marketing a Destination

About the Guest

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