Our Digital Marketing Process

There are many components of a digital marketing program to help attract, convert and close business. Core to our thoughtful, targeted approach is content development and distribution. Our custom, digital marketing strategies ensure we’re offering relevant information to your prospects, at their moments of need, across every step of the buyer journey.

  • ATTRACT

    With the right content and distribution strategy, we attract qualified leads with content that is relevant, across the marketing channels with which they are most active

  • CONVERT

    Through effective lead nurturing and a conversion-focused web strategy, we turn those qualified leads into engaged prospects for your business

  • CLOSE

    Prospects who have engaged with your content and across multiple channels are more likely to view you as an expert, resulting in higher quality leads and shorter sales cycles

Our strategic digital marketing services and solutions are customized to the needs of you and your target audience to ensure we generate leads, nurture them through the sales funnel, and help you close business.

Here are a few of the services, tactics, and strategies we offer:

  • TRAFFIC GENERATION

    • Paid Traffic
    • Google Ads
    • Social Media Ads
    • Video
    • Pay-Per-Click (PPC) Advertising
  • LEAD GENERATION

    • Audience & Channel Identification
    • Content Marketing
    • Remarketing
    • Calls-to-Action
    • Optimized Landing Pages
    • Lead Capture Forms
  • CUSTOMER ACQUISITION

    • Customer Relationship Management (CRM)
    • Lead Scoring
    • Content SEO
    • Referral Programs
    • Lead Nurture
    • Campaigns
  • CUSTOMER ADVOCACY

    • Segmented Email Marketing
    • Personalized Content & Recommendations
    • Content Automation
    • Content Share Strategies
  • REPORTING/ ANALYSIS

    • Goal and KPI Planning
    • Content Performance Evaluation
    • Conversion Rate Optimization
    • Traffic and Analytics Reporting