Why Listening to My Mom Made Me Rethink our Business (Really.)

When our youngest went off to college last fall (in “the before” time), friends started asking if we planned to stay in our house. The relentless questions took me by surprise, because not only do we live in a beautiful neighborhood, but our house is truly a home, a gathering place for friends and family, and the hub for holiday celebrations. There’s ample space, minimal maintenance, and plenty of room to entertain, which we do (well, we used to) weekly. 

So when my own mother asked the same question, I rolled my eyes (as some daughters are wont to do) and emphatically said, “YES, we’re staying,” to which that tough 85-year old woman responded, “Then it’s time to redo your f$%#g kitchen.” Wow. Okay. 

Never one to disobey my mother, I’m happy to say that we are redoing our f$%#g kitchen. I understand this may seem auspicious under our collective circumstances, but it does provide a sense of optimism we all so desperately need these days. In the future, we will entertain again. We will have a home brimming with friends and family again. We will. We will. 

So with the kitchen getting an overhaul, I started wondering about our firm’s website. After all, we have evolved in the almost ten years we’ve been in business. While the website was far younger than the kitchen, it was equally due for a face lift to better reflect all that Albert Communications is today. 

Since March, we’ve all been through a lot of changes, both professionally and personally; changes in understanding who we are, often a reinforced (and perhaps unexpected) sense of self, and many more subtle evolutions. 

Albert Communications launched on January 1, 2011, and since that time, we’ve changed, evolved, and reinforced our path. We launched our new website this week to better reflect all we’ve learned and how we’ve evolved over the past decade, much of it thanks to the insights, wisdom, and encouragement of Beth Burrough, Eileen Wainwright, Veronica Cram, Evan Marcus, Karen Friedman, Bill Booth, Jack Donovan, and so many others, too numerous to mention.  

Together with Lauren O’Leary, my focused, determined, marketing strategist, and Rebecca Carino, our art director, we started planning the new website pre-COVID, but as work progressed, our pandemic-infused minds guided us to change, to evolve, and to reinforce our vision. 

The new site provides deeper insights into our offerings and reinforces the values by which we live and work, showing how we have evolved into the full-service, senior-level, strategic communications and marketing team we are today – a team of friends, a team which respects one another, and a team that gets sh#t done – and done well.  

Thank you for supporting us all these years, and let us know what you think of the new site! (And as for the kitchen, stay tuned!)