Part 4 – “Show Me the Money:” Marketing Tactics for Philadelphia or South Jersey Business

We’ve been posting articles about SEO tactics for accounting firms, letting the world know you exist, and how inbound links are an important aspect of Search. But let’s dig deeper into the nuances of digital marketing.

Here are six ways to lead prospective clients to you – whether you’re part of an accounting firm, a law practice, or just about any other business. And let’s be clear. Although a lot of our posts are about accounting firms, marketing is marketing. The tactics are often the same, but it’s crucial to know your audience and your prospective client base before you do anything else.

• Segmenting Your Lists (Or “Bet you do more than you think”)

If you’re an accounting firm, chances are some of your clients only know you for your tax preparation services, but you probably offer additional services they don’t know about, so look for ways to segment your list and up-sell or cross sell your additional services to those groups. Do you do audits? Help with Financial Statements? Focus on Estate work? It’s no secret that it’s easier to upsell a current client than get a new one.

• Email Outreach through Influencers (Or “Use the cool kids!”)

Just like referral sources, think of who or what influences your best clients. Is it an industry magazine? A local newspaper (yes, they still exist)? Is it a well-established business with a solid following? Whatever the case may be, see if you can have them send out a promotion about your firm to their list and then return the favor. (Same as high school!)

• Regular Social Media Updates Make a Difference (Or “I hate Facebook!”)

Yea, yea, everyone hates Facebook, but guess what? A lot of people use it. A lot. Consistently updating your social media channels – Facebook, LinkedIn and Twitter – with value-added-content, and information that helps your clients trust you is the most effective way to market your accounting practice – or almost any business. And no, don’t trust this to the closest 20-year old, because there is strategy involved. Knowing who you are targeting, and then digging deep into their “pain points,” is the way to develop the right content. The first thing we do with clients is develop the persona of their target clients or customers.

• Social Media Ads (Or “Ya get what ya pay for!”)

With Facebook or LinkedIn, you can post ads and boost posts to people who fit your exact target customer profile – from job title to interests to where they live and work. Social Media ads are an affordable way to get in front of people on Social Media. You can target your spend, turn the ad off and on, and tweak as you go. (It works! Ask me!)

• SEO Your Blogs (Or “Blah, Blah, Blah”)

A simple technique – If your business or practice is focused primarily within a specific geography, consider adding your city and state information to your blog title. You would be surprised at how much more traction you can gain with that one tiny change. (Check out our title here!)

• Re-Marketing Campaigns (Or “Yup, it’s tricky!”)

Ever visited a website, then later during an online search or visit to another website, you see an ad for that company you recently searched? That’s called “re-marketing” and you can do the same. Ask us.