How’s the team engaging with your audiences and internal stakeholders? Do your communications and marketing leaders have a seat at the leadership table? (Spoiler: They should!)
If you don’t know your team well and can’t answer those questions, you’re losing money and time and certainly harming the perception of your organization.
People who feel undervalued will leave, a team with low morale can’t – and won’t – tell your story well, and the cost of replacing an employee is around double their base salary.
So how do you rally against this? Engage in a strategic assessment of your communications team with Albert Communications.
We use both qualitative and quantitative methods to assess the team, but we’re firm believers in starting with the qualitative. This includes extensive – and confidential – 1:1 interviews with the entire team and the stakeholders with whom they interact on a regular basis.
We dig deep to find out what makes them tick, what’s a burden, where they feel valued, what’s overlooked, who’s a flight risk, and who’s a star.
We’ve had tremendous success in this area, and these interviews lead to an informed quantitative assessment which delivers the data to further prove the findings from the interviews.
After the qualitative assessments, we have the subject matter we need to hone in on the quantitative assessments. Our market research experts, some of whom also take part in the 1:1 interviews, design surveys based on the initial findings. We then survey an even wider swath of the team – whether it be your entire company or specific areas within it, and the data provides additional insights into the issues we then untangle.
Our deliverables include an executive summary and a comprehensive, brutally honest, analysis of each team member, the role he or she plays in the organization, and how the overall team is viewed by the leadership.
We’ll suggest redesigns for your org chart, and if needed, we can create new job descriptions, interview new candidates, and help to transition individuals on (or off) your team.
Yes, the findings can be tough to take, but the benefits of having an outside assessment are immeasurable.
So how well do you know that team? If the answer is “not well,” you’re not only losing money, but your reputation is at stake, and you’ll need to work overtime to compensate for what’s not happening, but needs to.
We do these well. And we can prove it. A few times over.
